The Challenge
Facebook and Google have gotten people used to a personal experience. So when they browse our site, they expect the same experience they get from multi-billion dollar companies. In a way, it’s a fair request, but if we’re going to collect so much data on them, let’s do something with it.
After we performed the deep wive in the data we created two personas:
The Process
We have already done the data analysis and defined the personas. Then we will create hypotheses for both personas and then create the design for the website.
Thanks to the personalization tools, we can fully personalize the website. We start with the main page, then the product page recommendation and finally we place personal information in the re marketing email.
Home page personalization
Use the slider to see the e commerce product recommendations used on the home page for each visitor.
Product page personalization
Even they clicked on the same product, Ben and Jenny is going to see a different product description and recommended product list.
Email personalization
Of course in the newsletter we can also add the recently viewed and recommended product to Ben and Jenny.
Conclusion
As we can see, personalization is a very effective tool for increasing conversion. In addition to the examples above, we have countless other options for customizing our website.
It is certain that in 2024, static websites will be a thing of the past and those who do not display dynamic content will be left behind.